Aquarium, Museum & Zoo Marketer’s Report Volume 1, Issue 8

This free bi-monthly newsletter is designed to help provide free tips and marketing strategies to marketing and business development leaders in Aquariums, Museums and Zoos.

We are sorry to report that this will probably be the last issue of Bill Fletcher’s Aquarium, Museum & Zoo Marketer’s Report.

We are heading into the summer and Alexandra will be going away to camps this summer (including a Marine Science Camp on the Chesapeake Bay)!

Heading into other things.

What a fun and great experience this has been putting together this newsletter!

A special thanks to Amy Letts (our long time treasured marketing consultant who has helped to put together each issue for us!)

Please contact us if you want to vote for a newsletter revival perhaps in the fall!

Thank you for your patronage!

7 Valuable Channels to Consider for Your Omnichannel

Approach:

** Website

** Social Media

** Direct Mail

** Email

** Programmatic Display

** Postal Retargeting

** Digital Retargeting

Test different integrated strategies over time to compare results and concentrate on what works best!

Modern Postcard (a partner of ours) has created a cool new program to match approximately 50% of the anonymous website visitors who leave your website without making a donation or becoming a member.

This is a great way to convert prospects into new members or donors. The program is inexpensive, reputable and privacy compliant. It gets postcards mailed quickly (within a few days) to people who click on your various buttons on your website (like“Donate” or “Become a Member” or “Corporate Events”).

No minimums. No set-up fees.

Ballpark cost per postcard $2 per piece depending on volume.

Contact us for details or to set up a test tracking tag on your website to measure potential match rates and volumes of new potential donors and members.

New to our new newsletter? Please feel free to forward free subscriptions for colleagues and friends to us. We want to spread the word about marketing tips and practices for Aquariums, Museums and Zoos!

Email us with your subscription request to Bill Fletcher at BFletch@rightlists.com for free subscriptions.

Contact us to see how we can partner together to be a long term revenue growth partner (your secret weapon)!

Book a meeting: https://calendly.com/rightlists/right-lists-meeting

Call (301) 869-2020

Email: Bfletch@rightlists.com